Did you know that Google offers ratings, not only for websites but also for product pages? That is a very smart move because the ratings don’t really allow consumers to express their opinion on products and services.
Consumers are concerned about the amount of quality content that is presented on a website. Most people would rather find out what others think about the quality of information. That’s the main reason that Google makes it easy for consumers to express their opinions, but not for businesses to do the same.
If you use Google and you have ratings, you are providing a preview of what someone else thinks about your business. Unfortunately, the reviews that are displayed by Google are all over the map. This is not the kind of feedback that consumers like to see, especially not all in one place.
Google Search Results
What happens when someone leaves a review that does not show up in Google search results? You never know what could happen next. The ratings, while useful to businesses, do not help them to make the kind of decision that will get them the sales they need.
Why does the consumer care about a web site? They care about the business and the product because they are buying. Why should a user to take a blind eye to the ratings?
Businesses who are working with Google search engine results need to understand that the ratings don’t mean anything until the consumer picks up the phone. Consumers will pick up the phone and tell you about the ratings and the majority of the reviews that are out there are based on what others think.
On the other hand, if the consumer just sees the ratings in the rankings and nothing else, then they may be less interested in the ratings. But if you can do something to improve the ranking of your website and the score that are assigned to your page, then you will receive more value from those ratings. It is just common sense.
One important factor to take into consideration is that ratings are associated with the location of the business. The customers are searching for information, so it makes sense that they would go to places that are related to the business in question. There are places that sell just about everything and have a good reputation, and these are the places that the customers should go to first.
Easily Accessible Website
Another factor to consider is that if a web site has been designed for mobile devices, then the ratings may not be as valuable as in a desktop version. When people use their mobile devices to browse the web, they are more apt to turn to mobile devices for information and they tend to go to smaller, less expensive mobile devices. So, if the mobile versions of a website do not get picked up, then the rating will not have much value.
The ratings are available, but it is just too difficult to determine which ones are important and which ones are not based on the limited information provided. If you add this factor into the mix, then the ratings will become more helpful and more valuable. Otherwise, users will continue to ignore them, which is not what anyone wants.
- What type of reviews do you need?
- Do you want independent third party reviews or do you want customer reviews?
- In most cases, customer reviews are more accurate than independent reviews.
Web site owners who have been doing business for a long time to understand that ratings are important. It is important to take advantage of the ratings system that Google offers. It can be one of the most valuable tools for finding a business online and helping it to grow and succeed.
