Sales, Online, Internet Marketing and what’s the difference? We think of people in-store salespeople and Internet marketers as two separate entities. The truth is, the opportunities for success are very similar.
No one likes to make a sale. No one enjoys the process of a sale. Sales, Online, Internet Marketing, sales people are becoming a dying breed, as internet traffic grows rapidly.
Yes, sales are still needed, and when a person is doing well in the internet, they feel an overwhelming need to push their sales buttons. However, it’s important to understand that the impulse behind these sales is unnecessary.
The fact of the matter is, web traffic does not necessarily translate into sales, and without sales, internet marketing is a complete waste of time.
Both in-store and online traffic is required to create a product or service, and it takes money to create a product or service. Without a viable return on investment, there is no reason to sell.
Another thing to keep in mind is that in-store traffic is hard to obtain, since most brick and mortar stores have an “end of year” sale. Since so many items get listed at the end of the year, many stores offer deep discounts. This is the reason people who put money down are “cheating” by placing a bulk order and paying full price. When this happens, the company is left with very little to show for the money spent.
Online sales, however, can be very successful, simply because most internet marketing involves getting a “lead”. A lead is someone who search for a certain keyword, and their search generates them an email with what’s been called a “clickbank product”. Essentially, it’s a fancy name for a free trial, but whatever is in the trial is available to the customer instantly.
The email will then ask for a purchase, or some other form of confirmation.
If a customer is ready to buy now, and the product is still available, they will continue on to complete the transaction. If not, they will move on to the next product available, or they may opt to proceed to the search engine, to continue to look for the next available product.
There is often a need to run a test to see how long the “trial” product is available, but the customer who purchased it will never even know the product is a trial, until the final decision is made. Some sales online are run like this. A person would then purchase a product from the click bank.
Once the purchase is made, the product will automatically be added to the “trial” section of the website, or “buy now” button, as this is where the customer is being led to. Therefore, the product is no longer “on the table” for immediate purchase. Therefore, the customer doesn’t have to be given a reason to buy, since it’s available immediately.
These types of sales are helpful because they remove a hurdle for the customer. If they did not already know about the product, it might be a problem. In-store salespeople are mostly salespeople who are hired on a short-term basis. They’re usually required to sell the product or service.
- If a person went to a store to purchase a product or service, they could walk out with it, as they would find what they were looking for.
- They then find that they have to return it, or continue on to another store.
- Therefore, it’s hard to make a long-term, sustainable, sale if the customer doesn’t know that they exist.
Therefore, sales online are usually much more sustainable and get more conversions. This is a key advantage in the online marketing world. Just think of the millions of products and services that exist online, and the number of dollars that go unsold.
