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Home>>SEO>>What Is Search Engine Optimization?
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What Is Search Engine Optimization?

Charles Stern
March 16, 2020

Without strong content, backlinks and search engine optimization, your website is like a house of cards that is about to topple at the slightest gust of wind. Your site will die a painful death. Fortunately, there are ways to make sure your website is not left in the dark when it comes to content, backlinks and search engine optimization.

The first thing you should do is study the different search engines, including Google, Bing and Yahoo. Here is a quick rundown of what you can expect from each search engine, as well as some of the information you need to know about backlinks.

You need to study Google’s definition of Search engine optimization. This means you need to be as factual as possible with your site content, because the more you know about search engine optimization, the better.

Another thing you need to understand about search engine optimization is that it is not only about the “quality” of your site. It is also about the “weight” of that site in terms of the search engines.

The Power of Top-Notch Backlinks

To be counted in the search results for your niche, you need to have a site that is ranked on the first page for the particular keyword that you are targeting. So, if you want to rank for “how to grow a man tree,” your site needs to have excellent content, and it needs to have great content backed up by top-notch backlinks.

If you have both of these qualities, your site is a strong candidate for search engine optimization. You need not worry about backlinks, however, because backlinks play a minor role in search engine optimization.

The reason they don’t play a major role is because if the user is directed to your site via a link from another site, that link has little impact on yourpage’s ranking in the SERPs. If you can get an article to link to your site from another article, that has a higher page rank, then that is considered to be “contributing” backlinks.

Importance of Keywords

The other part of search engine optimization is to use keywords on your site’s content. One of the best ways to do this is to write about your topic and to add keyword tags.

For example, you might write an article on how to grow a man tree and then use an anchor text that says “how to grow a man tree.” Then, you may be able to include a word or two about growing a man tree in your article’s author resource box.

In addition to keyword usage and using the words “growth”man” in your site’s anchor text, there are other ways to make sure your content and backlinks are considered for search engine optimization. Here are a few of them:

  • Your keyword is the most important part of search engine optimization. If you can rank high in the search results for your keyword, then you have taken the first step toward the proper seo.
  • One of the best ways to rank high in search engine optimization is to use the keywords in your anchor text, even though they may not always make sense. And it is not that hard to use keywords in your anchor text, as long as you practice keyword density is not low.

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